刘乃萌，管理科学与工程系，讲师
联系方式：liunaimeng@shiep.edu.cn
研究方向：运营与供应链管理、能源服务管理与决策优化
个人简介：管理学博士，上海理工大学沪江博士后。从事运营与供应链管理、能源服务管理与决策优化领域研究，已在国际主流期刊发表多篇学术论文。
代表性论著：
[1] Cheng Zhang, Naimeng Liu*, Jie Yang. (2026). Manufacturer encroachment with three flows [J]. Naval Research Logistics (NRL), 73:117-128.
[2] Hui Huang, Bin Liu*, Naimeng Liu. (2026). The impact of technology spillover and diffusion on competing manufacturers’ market expansion strategies [J]. European Journal of Operational Research,
https://doi.org/10.1016/j.ejor.2026.06.006.
[3] Peng Liu, Bin Liu*, Naimeng Liu. (2026). The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain [J]. European Journal of Operational Research, 331(2): 534-554.
[4] Naimeng Liu, Bin Liu*, Qiaoyun Yun. (2025). The effect of incentive policy on manufacturer’s disruption recovery in building resilient supply chain [J]. International Journal of Industrial Engineering: Theory, Applications and Practice, 32(6):1533-1556.
[5] Naimeng Liu, Rong Zhang, Bin Liu*. (2025). Market Entry or Outsourcing? Game Analyzing Coastal Piggybacking Within Horizontal Competition [J]. Systems, 13(5), 336.
[6] Juan Li, Naimeng Liu, Bin Liu*. (2025). Contract choice and equilibrium: whether and how to open platform to competitor for the dominant manufacturer? [J]. Journal of Business & Industrial Marketing, 40(5): 1191-1207.
[7] Bicheng, Yue, Naimeng Liu, Bin Liu*. (2025). Reselling or agency selling? The impact of live-streaming on selling formats [J]. Asia Pacific Journal of Marketing and Logistics, 37(3), 666-687.
[8] Naimeng Liu, Rong Zhang, Bin Liu*. (2023). Impact of government subsidy on diagnostic tests decisions of core products in high-end equipment manufacturing [J]. Computers & Industrial Engineering, 177, 109042.
[9] Naimeng Liu, Rong Zhang, Bin Liu*. (2022). Contracting and diagnostic test for new product development under uncertain production reliability [J]. Computers & Industrial Engineering, 173, 108740.
[10] Bin Liu*, Naimeng Liu, Yuting Chen. (2021). Diagnostic test decision for suppliers in cruise-building supply chain with information asymmetry [J]. Advanced engineering informatics, 49, 101350.
办公地点：临港校区经外楼A522