辛玉成
工程管理系
个人简介：2026年毕业于华东理工大学，获管理学博士学位
办公地点：临港校区经外楼A514-2
联系方式：xinyucheng@shiep.edu.cn
研究方向：运营管理，供应链管理
代表性论著：
Xin Y, Fan T, Song Y, et al. The impact of live streaming on competitive e-commerce: Y. Xin et al[J]. Electronic Commerce Research, 2024, 24(2): 1215-1234.
Xin Y, Fan T, Xia H. The strategic matching between manufacturers and streamers in live-streaming e-commerce[J]. Industrial Management & Data Systems, 2026: 1-23.
Li T, Zhou Z, Xin Y, et al. Does product quality matter in sales mode selection on platforms? Strategic vertical co-opetition in e-channels[J]. International Journal of Production Economics, 2026: 110211.